The issue of moving to a more smoke-free Britain, and seeking to be smoke-free by 2030, does not involve a choice between restricting sales of tobacco and more public health activity to help smokers quit. We need both. Two-thirds of those people trying just one cigarette, usually as children, go on to become daily smokers, and daily smokers are addicted smokers. The plan to limit cigarette sales further has strong public support; it does not divide the Government and the Opposition Front Benches—and I hope that pressure from the tobacco lobbyists will be firmly resisted across both Houses, as it clearly has been in this House today.