The Politics of Polling

It was a pleasure to serve as one of two Liberal Democrat Members on the Select Committee on Political Polling and Digital Media, which met in the 2017-19 Session. Also, to provide evidence to the Liaison Committee, which reviewed its work in 2020.

One of the main issues we addressed was whether, as in some countries, there should be an attempt to ban the publication of opinion polls for some days before polling day. Polls are, of course, sometimes responsible for guiding public opinion, rather than merely reflecting it. However, I think the Select Committee helped to dismiss any suggestion that polling companies generally set out to fix the outcomes of their polls in order to influence elections and referendums.

Read the agenda in full.

Watch the full agenda.